Stigma may be the Achilles’ heel of Inclusive Design, having a variety of negative effects on the user, e.g. anxiety or depression. From a product development (PD) perspective, such negative user stigmatisation can lead to the rejection of a product. PD cannot defeat stigma itself, but it can make a valuable contribution by reducing product-related stigma. Joining the battle, this contribution analyses the role of PD and identifies supports that help to reduce stigma in the respective context using an initial and a systematic literature review. The role of PD is split into four categories addressing the need to fulfil specific demands (reduce stigma and improve personal well-being), exploit potentials (see design as a tool, use the power of product semantics and design for our future selves), solve current problems (lack of knowledge and not taking the user seriously) and manage boundary conditions (complexity of stigma and the stigma-sensitivity of products). Individual, process, educational solutions or general strategies are supports that help meeting those expectations. Due to different challenges, there is still a need for action to improve those supports to deliver specific design recommendations and reduce the lack of knowledge.

污名可能是“包容性设计”的致命弱点，会对用户产生各种负面影响，例如焦虑或沮丧。从产品开发（PD）的角度来看，这种负面的用户污名化会导致产品被拒收。PD不能克服污名本身，但可以通过减少与产品相关的污名做出有价值的贡献。加入战斗，此贡献将分析PD的作用，并通过初步的和系统的文献综述来确定有助于减少各自背景下的耻辱感的支持。PD的作用分为四类，以满足满足特定需求（减少污名和改善个人福祉），挖掘潜力（将设计视为工具，利用产品语义的力量和为未来的自己设计的能力）的需要，解决当前问题（缺乏知识并且不认真对待用户）并管理边界条件（柱头的复杂性和产品的柱头敏感性）。个人，流程，教育解决方案或总体策略是有助于满足这些期望的支持。由于挑战不同，仍然需要采取行动来改善这些支持，以提供具体的设计建议并减少知识的匮乏。