ABSTRACT This study aims to enlighten the controversial discussion about the term public value in an innovative way. Instead of normative pronouncements and paternalistic posits, this study combines a theoretical, literature-based conception with an empirical quantitative approach. For this, the key term, public value, is split into its constituent parts of customer value and citizen value and is transformed into measurable attributes. By means of a choice-based conjoint analysis on panel data for Germany and the United Kingdom, we explore which performance attributes of public service broadcasters are the most important. Based on the results, we create a conception of public value from the perspective of the license fee payers as the main stakeholder of public service broadcasters. Our findings may unlock existing potential to increase our understanding of what is meant by the term public value.

中文翻译：

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没有有价值的公众就没有公共价值

摘要 本研究旨在以一种创新的方式启发有关“公共价值”一词的争议性讨论。本研究没有规范声明和家长式假设，而是将理论的、基于文献的概念与实证定量方法相结合。为此，关键术语公共价值被分解为客户价值和公民价值的组成部分，并转化为可衡量的属性。通过对德国和英国的面板数据进行基于选择的联合分析，我们探索了公共服务广播公司的哪些性能属性最重要。基于这些结果，我们从许可费支付者作为公共服务广播公司的主要利益相关者的角度创建了公共价值概念。