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Crowdfunding for Video Games: Factors that Influence the Success of and Capital Pledged for Campaigns
International Journal on Media Management Pub Date : 2017-06-30 , DOI: 10.1080/14241277.2017.1331236
Jiyoung Cha 1
Affiliation  

ABSTRACT Crowdfunding has become an important funding method for video game developments in the United States. Interestingly, video game crowdfunding projects have significantly lower success rates compared to other product categories. Recognizing this challenge, this study examines factors influencing the success of crowdfunding campaigns for video games. The analysis of 447 crowdfunding campaigns suggests that human capital, geography, media choice, and the intensity of media use influence the success of crowdfunding for video games.

中文翻译:

电子游戏众筹:影响活动成功和资金承诺的因素

摘要 众筹已成为美国电子游戏开发的重要融资方式。有趣的是,与其他产品类别相比,视频游戏众筹项目的成功率要低得多。认识到这一挑战,本研究调查了影响电子游戏众筹活动成功的因素。对 447 次众筹活动的分析表明,人力资本、地理、媒体选择和媒体使用强度会影响视频游戏众筹的成功。
更新日期:2017-06-30
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