当前位置: X-MOL 学术International Journal on Media Management › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
That’s Entertainment: Crafting a Creative Ecology within Public Television
International Journal on Media Management ( IF 0.8 ) Pub Date : 2018-10-02 , DOI: 10.1080/14241277.2018.1557191
Grant Mooney 1 , Stephen Burdon 1 , Kyeong Kang 1
Affiliation  

ABSTRACT Television has gone through a period of rapid disruption in the last few years. New technologies, increased globalization, shifting demographics, and evolving consumer demand have impelled widespread change to business models. Consequently, Broadcasters have been forced to re-examine their approaches to creativity and ideation including capacities and enabling methods. Following analysis of recorded interviews with key personnel behind three recent television productions a better understanding of the cultural ecology surrounding creativity was developed. Findings emphasized the decisive influence that internal sense of community, tacit realization practices, and quality leadership – all working together – play in delivering a distinctive production to a mass-market media audience.

中文翻译:

这就是娱乐:在公共电视中打造创意生态

摘要 过去几年,电视经历了快速颠覆的时期。新技术、日益全球化、不断变化的人口结构和不断变化的消费者需求推动了商业模式的广泛变革。因此,广播公司被迫重新审视他们的创造力和构思方法,包括能力和启用方法。通过对最近三部电视制作背后的主要人员的采访记录进行分析,我们对围绕创造力的文化生态有了更好的理解。调查结果强调了内部社区意识、默契实践和优质领导力——所有这些共同作用——在向大众市场媒体观众提供独特作品方面发挥的决定性影响。
更新日期:2018-10-02
down
wechat
bug