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You Can’t Do That! A Case Study of Rural and Urban Media Entrepreneur Experience
International Journal on Media Management ( IF 0.8 ) Pub Date : 2017-01-02 , DOI: 10.1080/14241277.2016.1274994
Cindy J. Price Schultz , Myrtle Jones

ABSTRACT Media researchers have called for new business models that could be the salvation of news. This article builds on case studies of two local media entrepreneurs, one in a very rural location and one in the most urban area of the United States, and how they looked beyond the barriers that were presented to them to create successful media organizations. The theory of the creative class has argued that location is important for entrepreneurial behavior, but it is too one-dimensional to capture context dimensions in more detail. These two cases are polar opposites and represent different contexts, yet both are successful, calling for more cautiousness in interpreting statistical probabilities for entrepreneurship policy or support.

中文翻译:

你不能那样做!农村和城市媒体企业家经验案例研究

摘要 媒体研究人员呼吁新的商业模式可以成为新闻的救赎。本文以两位当地媒体企业家的案例研究为基础,一位在农村地区,一位在美国最城市地区,以及他们如何超越为创建成功的媒体组织而面临的障碍。创意阶层的理论认为,地点对创业行为很重要,但它过于一维,无法更详细地捕捉背景维度。这两个案例截然相反,代表了不同的背景,但都取得了成功,要求在解释创业政策或支持的统计概率时更加谨慎。
更新日期:2017-01-02
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