ABSTRACT In this research, we investigated whether the perception of the importance of certain types of media, strategic issues, and excellence in the professional field of strategic communication in Europe differs across countries and across generations. Data were used from the 2007 (N = 1,087) and 2016 (N = 2,710) editions of the European Communication Monitor, an annual survey among strategic communication professionals in Europe. For the first time a basic two-level multilevel regression model was used to assess country effects and individual predictors (age, gender, education, position, and experience in the field) of media use (of mass media, owned media, social media, and interpersonal communication) and perceptions of the level of excellence of communication of the organization. Country and generational effects on the perception of strategic issues for the field were analysed using chi-square tests. Results show that in 2016, country effects are significant for the perception of the importance of mass media and social media use, interpersonal communication, and strategic issues for the field. In 2007, no such country effects were found. These results suggest that the influence and the context of the country of residence of the strategic communication professional have increased between 2007 and 2016.

中文翻译：

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跨境战略传播：欧洲传播专业人员实践中的国家和年龄影响

摘要在本研究中，我们调查了在欧洲和不同国家，对于某些类型的媒体的重要性，战略问题以及在欧洲战略传播专业领域的卓越表现的看法是否存在差异。数据使用了2007年（N = 1,087）和2016（N = 2,710）版的《欧洲传播监测》，这是对欧洲战略传播专业人员进行的年度调查。首次使用基本的两级多级回归模型来评估国家（地区）影响以及媒体（大众媒体，自有媒体，社交媒体）使用情况的个体预测因素（年龄，性别，教育程度，领域和在该领域的经验），和人际沟通）以及对组织沟通卓越水平的看法。使用卡方检验分析了国家和世代对领域战略问题感知的影响。结果表明，在2016年，国家效应对于感知大众媒体和社交媒体使用，人际交流以及该领域的战略问题的重要性具有重要意义。在2007年，没有发现这样的国家影响。这些结果表明，在2007年至2016年之间，战略传播专业人士的影响力和居住国背景有所增加。