ABSTRACT This article draws on a decade of research in strategic communication and especially on the contributions in this special issue to propose a new and more comprehensive definition of strategic communication. We argue that strategic communication encompasses all communication that is substantial for the survival and sustained success of an entity. Specifically, strategic communication is the purposeful use of communication by an entity to engage in conversations of strategic significance to its goals. Entity includes all kind of organizations (e.g., corporations, governments, or nonprofits), as well as social movements and known individuals in the public sphere. Communication can play a distinctive role for the formulation, revision, presentation, execution, implementation, and operationalization of strategies. While there are many ways to investigate these research objects, strategic communication as a discipline takes the perspective of the focal organization/entity and its calculus to achieve specific goals by means of communication under conditions of limited resources and uncertainty. The article takes a critical look at the current state of the field and outlines several requirements that will help scholars and practitioners alike to build a unique body of knowledge in strategic communication.

中文翻译：

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战略传播：定义领域及其对研究和实践的贡献

摘要本文借鉴了十年的战略传播研究，特别是在本期特刊中的贡献，提出了一种新的，更全面的战略传播定义。我们认为，战略沟通涵盖了对实体的生存和持续成功至关重要的所有沟通。具体而言，战略沟通是实体有目的地使用沟通进行对其目标具有战略意义的对话。实体包括所有类型的组织（例如，公司，政府或非营利组织），以及公共领域的社会运动和知名人士。沟通可以在战略的制定，修订，表示，执行，实施和实施中发挥独特的作用。尽管有许多方法可以研究这些研究对象，但是战略沟通作为一门学科采用了焦点组织/实体及其演算的观点，以在资源有限和不确定性的条件下通过沟通来实现特定目标。本文以批判性的眼光审视了该领域的现状，并概述了一些要求，这些要求将帮助学者和从业人员在战略交流中建立独特的知识体系。