ABSTRACT Although millennials have been extensively examined in the popular and academic literature, there have not been sufficient studies in strategic communication that help us fully understand this unique and influential cohort in the communication profession. The purpose of this research is to take a talent management approach to gain a deep understanding of millennial communication professionals’ (MCPs) generational attributes as related to their workplace values, and how such values would affect key phases such as recruitment, engagement, development and retention in talent management in strategic communication. Two national panels were recruited to run comparative analyses with one panel consisting of MCPs and the other panel consisting of communication managers and executives who have direct working and/or supervising experience with MCPs. The comparative results provide a detailed report on perceptual gaps on generational attributes, as well as different expectations on talent management. Research and practical implications are discussed.

中文翻译：

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最大限度地发挥工作场所千禧一代传播专业人员的潜力：战略传播领域的人才管理方法

摘要尽管千禧世代在流行和学术文献中得到了广泛的研究，但是在战略传播中还没有足够的研究来帮助我们充分理解传播界这一独特而有影响力的群体。这项研究的目的是采取人才管理方法，以深入了解千禧一代通信专业人员（MCP）与他们的工作场所价值相关的世代属性，以及这些价值观将如何影响关键阶段，例如招聘，敬业度，发展和发展。在战略沟通中保留人才管理。招募了两个国家小组来进行比较分析，其中一个小组由MCP组成，另一个小组由具有MCP直接工作和/或监督经验的传播经理和执行人员组成。比较结果提供了关于代际属性的感知差距以及对人才管理的不同期望的详细报告。讨论了研究和实际意义。