ABSTRACT This study explores future directions in strategic communication scholarship by examining the emergence of strategic communication through the lens of interdisciplinary science. The disciplinary status of strategic communication is described through a content analysis of manuscripts published in the International Journal of Strategic Communication since its inaugural issue in 2007 (N = 207). Results reveal positive trends in research productivity, authorship, and globalization of the discipline over an 11-year period. However, analysis of the methodological and theoretical attributes of strategic communication scholarship suggests that more interdisciplinary research is needed. This study proposes definitional refinements that may strengthen the consistency of purpose among strategic communication scholars for future research and theory building. In addition, this study proposes that scholars embrace an interdisciplinary worldview to further the development of strategic communication as a unique and innovative domain of study in the future.

中文翻译：

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战略沟通作为一种新兴的跨学科范式

摘要本研究通过跨学科科学的视角研究战略传播的出现，探索了战略传播学术的未来方向。自2007年创刊号（N = 207）以来，通过对《国际战略通信杂志》上发表的手稿进行内容分析，描述了战略通信的学科状态。结果显示，在11年的时间里，研究生产率，作者人数以及该学科的全球化都呈现出积极的趋势。但是，对战略传播奖学金的方法和理论属性的分析表明，需要更多的跨学科研究。这项研究提出了定义上的改进，可以加强战略传播学者在未来研究和理论构建中目的的一致性。此外，本研究建议学者们接受跨学科的世界观，以进一步发展战略传播，将其作为未来独特而创新的研究领域。