ABSTRACT As donation through mobile devices becomes globally available, this study aims to promote its adoption and facilitate international fundraising, primarily by examining people’s motivations to make a mobile donation – a donation made by text message. Employing key variables from the situational theory of problem solving and the technology acceptance model, this study proposes an emerging Situational Technology Acceptance Model (STAM). A nationwide survey of 994 American respondents in Spring 2016 and a two-step structural equation modeling process empirically supported STAM. By digging into the nuances of people’s situational motivations to solve a problem and their attitudes toward using a new technology, STAM found that the respondents’ donation intentions were more associated with their technological attitudes. Finally, this study uses awareness of mobile donation and mobile donation intention as two dimensions to segment mobile phone users to active, aware, latent, and non-publics, and offers practical advice for nonprofits to better target their fundraising efforts.

中文翻译：

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使用移动捐赠促进国际筹款：情境技术接受模型

摘要随着通过移动设备进行捐赠的全球性普及，该研究旨在通过主要研究人们进行移动捐赠的动机（通过短信进行捐赠）来促进其采用并促进国际筹款。利用问题解决的情境理论和技术接受模型中的关键变量，本研究提出了一种新兴的情境技术接受模型（STAM）。2016年春季对994名美国受访者进行的全国性调查和两步结构方程建模过程从经验上支持了STAM。通过挖掘人们解决问题的情境动机的细微差别以及他们对使用新技术的态度，STAM发现受访者的捐赠意图与他们的技术态度更加相关。最后，