ABSTRACT This study focuses on the role of science communication for sustainable whale watching management. It uses a pragmatic mixed-method approach to present a critical analysis of the potential role of science communication videos to manage participant expectations. Drawing on 30 years of science research on whale watching the empirical study produces an original science communication video. The video was then tested empirically (N = 1698) employing an experimental Test and Control group design. The results highlight that science communication videos can serve as educational management tools for sustainable tourism, and influence people towards responsible whale watching behavior. Furthermore, the results are a clarion call to increase visual research methods in science communication studies in response to our rapidly changing media-environment.

中文翻译：

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弥合空白：可持续传播观鲸的科学交流视频

摘要本研究着重于科学传播在可持续观鲸管理中的作用。它使用务实的混合方法来对科学传播视频在管理参与者期望中的潜在作用进行批判性分析。依靠30年的鲸鱼科学研究，观看实证研究会产生原创的科学交流视频。然后使用实验测试和对照组设计对视频进行经验测试（N = 1698）。结果表明，科学传播视频可以作为可持续旅游业的教育管理工具，并影响人们对负责任的观鲸行为的了解。此外，