ABSTRACT The use of film material has a long tradition in management education and calls for dedicated video case studies date back more than 30 years. Against this backdrop and an incoming student generation that has grown up with digital technology, we assess the current use of stand-alone video case studies in international business (IB) teaching. Using survey data from IB scholars and students, we examine the usefulness of video case studies, the main barriers for and the (un)exploited potential of video case studies. While we find relatively modest use of video case studies in IB teaching to date, we also find strong interest by lecturers and students to expand their use. In particular, there seems to be a student preference and need for real-life, manager-led, and problem-solving video cases.

中文翻译：

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IB教学中的视频案例研究：对学术和学生感知和期望的经验比较

摘要电影材料的使用在管理教育中具有悠久的历史，要求专门的视频案例研究可追溯到30多年。在这种背景下，以及随着数字技术而成长的新生代学生，我们评估了国际商务（IB）教学中独立视频案例研究的当前使用情况。使用来自IB学者和学生的调查数据，我们研究了视频案例研究的有用性，视频案例研究的主要障碍和（未）开发的潜力。迄今为止，尽管我们发现在IB教学中使用视频案例研究的程度相对较低，但我们也发现讲师和学生对扩展其用途非常感兴趣。特别是似乎有学生的偏爱，并且需要现实生活中，由经理领导和解决问题的视频案例。