An effective marketing strategy has become a challenging task with the development of the social economy for the reform and innovation of many domestic and foreign enterprises. The idea of edge computing is also gaining prominence and is broadly recognized. Edge-enabled solutions provide computing, analysis, storage, and control nearer to the edge of the network. The existing literature highlights the concepts of social media marketing and evaluates the advantages of social media for communication between individuals and companies. However, there is a lack of an effective marketing strategy for enterprises. This article proposes an innovative marketing framework for enterprises using data analysis and wireless networks. The proposed framework is composed of two different modules. Initially, a corporate innovation and marketing framework module is established through edge computing to carry out a wireless transmission of relevant data and information at the edges of the network. Later, the enterprise marketing resource optimization module is constructed based on the particle swarm algorithm. The proposed framework performs efficient calculation and storage using a resource optimization module. The feasibility and effectiveness of the proposed framework are verified using the analysis of the actual case test results. This proposed framework can effectively improve the innovation efficiency level of existing enterprises and the optimization of marketing management resources.

中文翻译：

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使用边缘数据分析的企业创新营销框架

随着社会经济的发展，国内外许多企业的改革和创新，有效的营销策略已成为一项具有挑战性的任务。边缘计算的概念也日益受到重视，并得到广泛认可。支持边缘的解决方案提供了更靠近网络边缘的计算，分析，存储和控制。现有文献突出了社交媒体营销的概念，并评估了社交媒体在个人与公司之间进行交流的优势。但是，企业缺乏有效的营销策略。本文为使用数据分析和无线网络的企业提出了一种创新的营销框架。提议的框架由两个不同的模块组成。原来，通过边缘计算建立企业创新和营销框架模块，以在网络边缘进行相关数据和信息的无线传输。随后，基于粒子群算法构建了企业营销资源优化模块。所提出的框架使用资源优化模块执行有效的计算和存储。通过对实际案例测试结果的分析，验证了所提出框架的可行性和有效性。该框架可以有效提高现有企业的创新效率水平，优化营销管理资源。基于粒子群算法构建企业营销资源优化模块。所提出的框架使用资源优化模块执行有效的计算和存储。通过对实际案例测试结果的分析，验证了所提出框架的可行性和有效性。该框架可以有效提高现有企业的创新效率水平，优化营销管理资源。基于粒子群算法构建企业营销资源优化模块。所提出的框架使用资源优化模块执行有效的计算和存储。通过对实际案例测试结果的分析，验证了所提出框架的可行性和有效性。该框架可以有效提高现有企业的创新效率水平，优化营销管理资源。