This study investigated the relationship between stakeholder enacted crisis communication and organizational crisis response. Through textual analysis, the reputation repair strategies that head coach Urban Meyer utilized in his four public statements regarding the Zach Smith scandal were identified. Next, 10,000 tweets from Ohio-based stakeholders were content analyzed to examine the extent to which stakeholders mirror the selected strategies employed by an individual enveloped in a crisis and amplify them through their own social media networks. Results showed that stakeholders engaged in three primary behaviors: rallying together by using the ingratiation and reminder strategies; mirroring some of Meyer’s official strategies; and utilizing their own strategies to attribute blame to other, external parties. Implications regarding how stakeholders utilize Twitter, itself, during a crisis were also proffered.

这项研究调查了利益相关者制定的危机沟通与组织危机应对之间的关​​系。通过文本分析，确定了主教练Urban Meyer在其有关Zach Smith丑闻的四次公开声明中采用的声誉修复策略。接下来，对来自俄亥俄州的利益相关者的10,000条推文进行了内容分析，以检查利益相关者在多大程度上反映出陷入危机的个人所采用的选定策略，并通过他们自己的社交媒体网络对其进行放大。结果表明，利益相关者参与了三种主要行为：通过使用激励和提醒策略团结起来；反映迈耶的一些官方策略；并利用自己的策略将责任归咎于其他外部各方。