ABSTRACT This study investigates the reaction of Italian state museums to the closure of their physical sites caused by the COVID-19 pandemic, taking the perspective of their online activity on social media. The study explores the type and amount of content published by museums on their social media webpages, as well as the level of online engagement that is generated by their activity. Empirically, this study investigated the 100 largest Italian state museums, showing that, during the weeks of lockdown, their cultural initiatives did not come to a stop but, on the contrary, there has been a sharp rise in online cultural material and initiatives taking place through social media, with museums doubling their online activity. This online evidence has stimulated further reflections on the future direction of digitally enabled approaches to culture and its enjoyment.

中文翻译：

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COVID-19 危机期间的意大利国家博物馆：从现场关闭到在线开放

摘要 本研究从意大利国家博物馆在社交媒体上的在线活动的角度，调查了意大利国家博物馆对 COVID-19 大流行导致其实体网站关闭的反应。该研究探讨了博物馆在其社交媒体网页上发布的内容类型和数量，以及由其活动产生的在线参与度。根据经验，这项研究调查了意大利最大的 100 家国家博物馆，表明在封锁的几周内，他们的文化活动并未停止，相反，在线文化材料和活动的数量急剧增加通过社交媒体，博物馆的在线活动增加了一倍。