Audiovisual content as a learning tool has been incorporated extensively into lecture classes. Emotion-cognition is intrinsic to the functioning of the human brain, and therefore can explain the acquisition of knowledge and competencies in the educational field, and more specifically, the transformative impact on digital natives. Advances in the study of the brain have allowed for quantitative measurement of attentional (EDL) and emotional (EDR) terms. The objective of this article is to analyze and evaluate the correlation between attention and emotion during the viewing of two videos shown in a classroom in the academic space of a university. The method consisted of recording the electrodermal activity of various groups of Audiovisual Communication and Advertising and Public Relations students during the viewing of the two audiovisual stories. The main results and conclusions link characteristics of the audiovisual narrative and technical-expressive qualities and objectives of the videos with the levels of EDL and EDR recorded by the device and establish advanced lines of research in the field of neuroeducation and neurocommunication.

中文翻译：

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神经沟通方法：教室中视听故事的注意力和情感

视听内容作为一种学习工具已被广泛地纳入讲座课程。情感认知是人脑功能的内在因素，因此可以解释教育领域知识和能力的获得，尤其是对数字原住民的变革性影响。大脑研究的进步使得注意力（EDL）和情感（EDR）术语的定量测量成为可能。本文的目的是分析和评估在大学学术空间的教室中观看的两个视频在观看过程中注意力和情绪之间的相关性。该方法包括在观看这两个音像故事时记录各组视听传播和广告及公共关系学生的皮肤电活动。