ABSTRACT Music, and especially popular music, plays a prominent role in the race for international soft power, and is now recognised as an important factor for the study of international relations. This paper endeavours to present and examine contemporary French music diplomacy, that is the ways in which French institutions abroad use and diffuse music in general, and specifically popular music, to gain international influence, and which is still an unexplored area of research. In this context, it will identify the shift from a focus on elite culture towards an economic, neoliberal approach designed not only to export music ‘made in France’, but also to convey a new image of France on the international stage, a modernised ‘nation brand’ based, among other things, on its ‘trendy’ music. To this end, the paper first introduces the role of music in general and of popular music in particular in diplomatic contexts. Then, it provides a brief survey of the public agencies involved in the promotion of French music abroad and their different actions and strategies. Finally, it discusses the diplomatic, commercial and symbolic issues at stake in these policies and how they interplay with one another, especially in relation to nation branding and French soft power priorities.

中文翻译：

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环游世界：法国新流行音乐外交

摘要 音乐，尤其是流行音乐，在国际软实力的竞争中发挥着突出的作用，现在被公认为国际关系研究的重要因素。本文致力于呈现和研究当代法国音乐外交，即法国国外机构使用和传播音乐，特别是流行音乐，以获得国际影响力的方式，这仍然是一个未探索的研究领域。在此背景下，它将确定从关注精英文化向经济、新自由主义方法的转变，旨在不仅出口“法国制造”的音乐，而且在国际舞台上传达法国的新形象，一个现代化的“民族品牌”基于其“时尚”音乐等。为此，该文件首先介绍了音乐的一般作用，特别是流行音乐在外交环境中的作用。然后，它简要介绍了参与在国外推广法国音乐的公共机构及其不同的行动和策略。最后，它讨论了这些政策中的外交、商业和象征性问题，以及它们如何相互影响，尤其是在国家品牌建设和法国软实力优先事项方面。