Over the course of the Weimar Republic, cigarettes began to replaced pipes and cigars as the preferred method of tobacco consumption among urban-dwelling German men. Simultaneously, gender-specific advertising campaigns increasingly pitched cigarette smoking to German women. Through this visual advertising, the cigarette served as a site of mediated contention for the gendered meaning of a consumptive good. While tobacco ads helped to co-create the often-competing gendered conceptions of the cigarette, the ultimate goal of tobacco companies was to sell their products. Using ego documents, period literature, and advertisements in the Berlin press, this study argues that, in coordination with practical changes in consumer tastes, these ads helped to install cigarettes as a popular method of smoking for men in Weimar Berlin while simultaneously creating a media flashpoint for political and cultural contestations over gender.

中文翻译：

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这不是管道

在魏玛共和国时期，香烟开始取代烟斗和雪茄，成为德国城市居民首选的烟草消费方式。与此同时，针对特定性别的广告活动越来越多地向德国女性宣传吸烟。通过这种视觉广告，香烟充当了对消费商品的性别含义进行中介争论的场所。虽然烟草广告有助于共同创造卷烟的经常竞争的性别概念，但烟草公司的最终目标是销售他们的产品。本研究使用柏林媒体的自我文件、时期文学和广告，认为，与消费者口味的实际变化相协调，