The objective of this study is to determine the impact of demographic and socio- psychological characteristics on consumers’ ethnocentric tendencies. The research was conducted within Croatia among the residents living in the Split-Dalmatia County. The data was collected from 420 respondents using a questionnaire based on the CETSCALE measurement. Hypotheses were tested in order to investigate differences in consumers’ ethnocentric tendencies with regards to two demographic characteristics (age and level of education) and two socio- psychological characteristics (foreign travel experience and in- terest to travel abroad). Both hypotheses related to age and education were supported. Moreover, the findings show that respondents with higher level of education have higher tendencies of consumer ethnocentrism than those with lower level of education. Findings also show that younger people have more pronounced tendencies of consumer ethnocentrism than older people, which is not in accordance with previous research. Both hypotheses of the socio- psychological characteristics were also supported. The research suggests that people traveling abroad and having a more expressed interest to travel abroad have a higher degree of consumer ethnocentrism than those who travel less and have a lower desire to travel abroad.

中文翻译：

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人口统计学和社会心理特征对消费者民族中心倾向的影响：来自克罗地亚的证据

这项研究的目的是确定人口统计学特征和社会心理特征对消费者民族中心倾向的影响。该研究是在克罗地亚境内居住在斯普利特-达尔马提亚县的居民中进行的。数据是使用CETSCALE测量结果通过问卷从420位受访者中收集的。对假设进行了测试，以调查消费者在两个人口统计学特征（年龄和受教育程度）和两个社会心理特征（外国旅行经历和对国外旅行的兴趣）方面的民族中心倾向差异。与年龄和受教育程度有关的两个假设均得到支持。此外，研究结果表明，受教育程度较高的受访者比受教育程度较低的受访者具有更高的消费者民族中心主义倾向。研究结果还表明，与老年人相比，年轻人的消费者民族中心主义倾向更为明显，这与先前的研究不一致。社会心理特征的两个假设也得到支持。研究表明，出国旅游的人们对出国旅游的兴趣更大，而出国旅游的人们对出国旅游的兴趣更大。