* Michael Colin Cant, Department of Marketing and Retail Management, University of South Africa (Unisa), PO Box 392, Muckleneuk Ridge, South Africa, 0003, phone: +27(0)12 429 4581, e-mail: cantmc@unisa.ac.za Abstract. Institutions globally are focusing on ways and means to develop businesses and an entrepreneurial culture. Small, Medium and Micro Enterprises (SMMEs) are regarded the world over as being job creators of the future and battling more and more with large corporations which are retrenching staff, and it has fallen to the SMME sector to create employment. Consequently, governments and institutions are focusing increasingly on ensuring that entrepreneurial growth takes place. One method used almost universally is business plan competitions which are aimed at stimulating interest in business and getting people with the skills to start their own businesses. There are many of these competitions in the industry but they will only succeed if the idea is evaluated positively. If it is not, the initiative might not be able to attract funding or gain access to potential suppliers and customers. This article focuses on an analysis of success factors of business plan competitions and recommends a blueprint that can be followed – with minor country or regional adjustments – to run these competitions successfully.

中文翻译：

---

商业计划竞赛的蓝图：它可以奏效吗？

*南非大学（Unisa）市场和零售管理系Michael Colin Cant，南非Muckleneuk Ridge邮政信箱392号，0003，电话：+27（0）12 429 4581，电子邮件：cantmc @ unisa .ac.za摘要。全球机构都在关注发展业务和企业家文化的方式方法。中小型和微型企业（SMME）被公认为是未来的创造就业机会，并与正在裁员的大型公司进行越来越多的竞争，并且它已经落入SMME部门来创造就业机会。因此，政府和机构越来越关注确保企业家的成长。商业计划竞赛是几乎普遍使用的一种方法，目的是激发人们对商业的兴趣，并使有技能的人开始自己的生意。行业中有许多此类竞争，但只有对创意进行积极评估，它们才会成功。如果不是这样，则该计划可能无法吸引资金或无法接触潜在的供应商和客户。本文着重分析商业计划竞赛成功因素的原因，并提出一个可以遵循的蓝图-在进行较小的国家或地区调整的情况下-成功举办这些竞赛。该计划可能无法吸引资金或无法接触潜在的供应商和客户。本文着重分析商业计划竞赛成功因素的原因，并提出一个可以遵循的蓝图-在进行较小的国家或地区调整的情况下-成功举办这些竞赛。该计划可能无法吸引资金或无法接触潜在的供应商和客户。本文着重分析业务计划竞赛成功因素的原因，并提出一个可以遵循的蓝图-在进行较小的国家或地区调整的情况下-成功举办这些竞赛。