* This study was supported by the Ministry of Science and Education of the Republic of Croatia and the Slovenian Research Agency. ** Toni Popović, University of Split, Faculty of Humanities and Social Sciences, Department of Sociology, Poljička cesta 35, 21000 Split, Croatia, e-mail: tpopovic1@ffst.hr *** Zlatko Nedelko, University of Maribor, Faculty of Economics and Business, Department of Management and Organization, Razlagova 14, 2000 Maribor, Slovenia, phone: ++ 386 2 22 90 131; fax: ++ 386 2 22 90 131, e-mail: zlatko.nedelko@um.si Abstract. The main purpose of this paper is to empirically examine the current state of higher education’s social responsibility activities, their strategic orientations and linkages between them. A survey was conducted among Croatian and Bosnia and Herzegovina’s students. The results are based on 219 answers from Croatia and 172 answers from Bosnia and Herzegovina students. Regarding social responsibility, Croatia and Bosnia and Herzegovina are countries that share similar pattern and where social concern is in the forefront, followed by concern for ethical working and behaviour and concern for the natural environment, while the least important is concern for economic results. Regarding strategic orientation, the pattern differs between countries, although orientation towards social goals is in the forefront. Regarding the linkage between social responsibility and strategic orientation, the concern for economic results is the only significant and dominant one, while other dimensions do not have a significant impact on strategic orientation. Among controls, the level of study is a significant variable as master students perceive the flexibility of education and organizations orientation towards social goals less favourably. The findings will serve higher education organizations for rethinking their strategies and actions for a better response to the environmental and societal challenges, on which higher education can base its future actions.

中文翻译：

---

高等教育的社会责任和战略方向-克罗地亚和波斯尼亚和黑塞哥维那的案例

*这项研究得到克罗地亚共和国科学和教育部和斯洛文尼亚研究机构的支持。**托尼·波波维奇（ToniPopović），斯普利特大学，人文与社会科学学院，社会学系，克罗地亚Poljičkacesta 35，邮编21000，电子邮件：tpopovic1@ffst.hr *** Zlatko Nedelko，马里博尔大学，管理与组织部经济学与商业系，拉兹拉戈娃14号，2000年，斯洛文尼亚马里博尔，电话：++ 386 2 22 90 131；传真：++ 386 2 22 90 131，电子邮件：zlatko.nedelko@um.si摘要。本文的主要目的是通过实证研究高等教育的社会责任活动的现状，其战略方向以及它们之间的联系。在克罗地亚和波斯尼亚和黑塞哥维那的学生中进行了一项调查。结果基于克罗地亚的219个答案和波斯尼亚和黑塞哥维那学生的172个答案。关于社会责任，克罗地亚和波斯尼亚和黑塞哥维那是有着相似模式的国家，其社会关注在前列，其次是对道德工作和行为的关注，对自然环境的关注，而最不重要的是对经济成果的关注。关于战略方向，各国之间的模式也不同，尽管社会目标方向最为重要。关于社会责任与战略方向之间的联系，对经济成果的关注是唯一重要且占主导地位的问题，而其他方面对战略方向没有重大影响。在控件之间，学习水平是一个重要的变量，因为硕士生对教育的灵活性和组织对实现社会目标的态度不太满意。研究结果将为高等教育组织重新考虑其战略和行动以更好地应对环境和社会挑战提供依据，高等教育可以以此为基础开展未来的行动。