Abstract The Tiffany & Co. Archives contain the historical design, manufacturing, and business records of Tiffany & Co., the internationally-renowned jeweler founded in New York in 1837. Among the Archives many collections are clippings books that contain cartoons and comic strips which make reference to the company, beginning in the nineteenth century and continuing to the present day. This material is largely satirical and hyperbolic, humorously connecting current events to Tiffany by using the brand’s association with luxury jewelry, stylish design, standards of excellence, and commitment to quality. The cartoons and comic strips also use Tiffany to convey general ideas about the unattainability of luxury, referencing the company’s lack of sales, its wealthy and famous customers, its role in romantic gift giving, and its attraction to jewel thieves. This article will share a selection of the cartoons and comic strips, offering commentary on how these forms of illustration and other popular culture mediums communicate the above ideas regarding Tiffany & Co. and other luxury brands.

中文翻译：

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名字有什么含义？：蒂芙尼公司在卡通和漫画中的表现

摘要 蒂芙尼 (Tiffany & Co.) 档案馆包含国际知名珠宝商蒂芙尼 (Tiffany & Co.) 的历史设计、制造和业务记录，这家国际知名珠宝商于 1837 年在纽约成立。参考公司，从 19 世纪开始一直延续到今天。这种材料主要是讽刺和夸张，通过品牌与奢侈珠宝、时尚设计、卓越标准和对质量的承诺的联系，幽默地将时事与蒂芙尼联系起来。卡通和连环画也使用蒂芙尼来传达关于奢侈品难以企及的一般观念，指的是公司的销售不足，其富有和著名的客户，它在浪漫礼物赠送中的作用，以及它对珠宝窃贼的吸引力。本文将分享精选的卡通和连环画，评论这些形式的插图和其他流行文化媒体如何传达上述关于蒂芙尼和其他奢侈品牌的想法。