Abstract This article will consider how men’s underwear garments, that have been considered a functional necessity from the end of the nineteenth century, have become associated with desirable luxury. It will address the ways in which predominantly invisible, inconspicuous male underwear garments, manufactured by traditional companies with a sense of their own heritage and using high-quality materials (such as Sunspel, Zimmerli, and Schiesser) become a form of luxury. Using Sunspel as a key case study, it will examine such how “heritage” underwear companies produce and promote a luxury product based on their longevity and continued use of quality materials. It will also consider how luxury is evident in contemporary men’s underwear, through innovation and development in styles and fabric production and how notions of fit and comfort add to the sense of luxury in the production and consumption of such garments.

中文翻译：

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“男士感觉……”1 男士内衣：功能性必需品还是理想奢侈品？

摘要 本文将探讨从 19 世纪末开始被视为功能必需品的男士内衣如何与令人向往的奢侈品联系在一起。它将解决主要由具有自身传统感并使用优质材料（如 Sunspel、Zimmerli 和 Schiesser）制造的隐形、不起眼的男性内衣服装成为一种奢侈品的方式。使用 Sunspel 作为关键案例研究，它将研究“传统”内衣公司如何根据其长寿和持续使用优质材料来生产和推广奢侈品。它还将考虑当代男士内衣的奢华程度，