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Social Media and Brand Loyalty: A Research Based on Luxury Consumers
Luxury ( IF 0.4 ) Pub Date : 2018-09-02 , DOI: 10.1080/20511817.2018.1741166
Sevilay Ulas 1 , Zekiye Beril Akıncı Vural 2
Affiliation  

It can be claimed that the concept of brand loyalty has a deeply rooted history similar to that of civilizations. How changes that are experienced in every area in the world reflect on the brand lo...

中文翻译:

社交媒体与品牌忠诚度:一项基于奢侈品消费者的研究

可以说,品牌忠诚度的概念有着与文明相似的根深蒂固的历史。世界各个地区所经历的变化如何反映在品牌...
更新日期:2018-09-02
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