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Can Evaluation Trigger Change? The Case of the Interim Evaluation of the Croatian Tourism Development Strategy
Zagreb International Review of Economics and Business Pub Date : 2019-12-01 , DOI: 10.2478/zireb-2019-0027
Sanja Maleković 1 , Sanja Tišma 1 , Daniela Angelina Jelinčić 1 , Ana-Maria Boromisa 1
Affiliation  

Abstract The paper is focused on the results of the first conducted sectoral interim evaluation in Croatia, that of the Croatian Tourism Development Strategy till 2020. The authors reflect on the methodology used, the applied approach, the objectives and scope of the recently implemented interim evaluation of the mentioned Strategy. They comment on the purpose and functions of this sectoral evaluation and observe objectively its role from the point of view of achieving effectiveness, long term, and concrete and sustainable development impacts in the sector of tourism. The main findings of the conducted evaluation are presented, based on a number of held interviews and a survey with the main policy makers, civil servants as well as all key stakeholders in the tourism industry. Particular focus is given to evaluation questions and judgement criteria based on the evaluation criteria of effectiveness, impact and sustainability. The authors indicate some of the positive achievements, and particularly the current problems and challenges in the segment of tourism in Croatia in the period until 2020 and beyond. Along with observations related to the issues of accountability in the sector, the paper also provides reflections on the learning effects as the end result of such an evaluation, contributing to further policy development and policy learning in the sector of tourism. The authors indicate that their experience with this first interim evaluation could serve as a good practice example for conducting similar sectoral evaluations in Croatia as well as a tool for further long term development of tourism in the country, since the sector is of pivotal importance for Croatia’s local, regional and urban development as well as its overall economic competitiveness. Particular attention is given to some of the noted deficiencies and needs for further improvements in this sector, vital for Croatia’s further development. Recommendations are provided for improvements of the overall Croatian tourism development policy, with specific focus on the effectiveness of the so far achieved results as well as sustainable implementation of the Strategy and overall policy, aiming at reaching major and more concrete development impacts in the field of tourism.

中文翻译:

评估可以触发变化吗?克罗地亚旅游业发展战略中期评估的案例

摘要本文着眼于克罗地亚首次进行的部门中期评估的结果,即至2020年的克罗地亚旅游业发展战略的结果。作者对所采用的方法,应用方法,近期实施的中期评估的目标和范围进行了反思。上述策略。他们评论了该部门评估的目的和功能,并从实现旅游业的有效性,长期以及具体和可持续发展的影响的角度客观地观察了其作用。根据进行的多次访谈和对主要决策者,公务员以及旅游业所有主要利益相关者的调查,介绍了进行的评估的主要结果。基于有效性,影响力和可持续性的评估标准,特别关注评估问题和判断标准。作者指出了一些积极的成就,特别是直到2020年及以后的时期,克罗地亚旅游业目前存在的问题和挑战。除了与该部门问责制问题有关的意见外,本文还对这种评估的最终结果对学习效果进行了反思,为进一步发展旅游部门的政策和学习政策做出了贡献。作者指出,他们在第一次中期评估中的经验可以作为在克罗地亚进行类似部门评估的良好实践范例,并且可以作为该国旅游业进一步长期发展的工具,因为该部门对于克罗地亚的本地,区域和城市发展及其整体经济竞争力至关重要。特别注意该部门的一些不足和进一步改进的需求,这对于克罗地亚的进一步发展至关重要。为改善克罗地亚整体旅游业发展政策提出了建议,特别侧重于迄今取得的成果的有效性以及该战略和总体政策的可持续实施,目的是在克罗地亚旅游业领域产生重大而又具体的发展影响旅游。特别注意该部门的一些不足和进一步改进的需求,这对于克罗地亚的进一步发展至关重要。为改善克罗地亚整体旅游业发展政策提出了建议,特别侧重于迄今取得的成果的有效性以及该战略和总体政策的可持续实施,目的是在克罗地亚旅游业领域产生重大而又具体的发展影响旅游。特别注意该部门的一些不足和进一步改进的需求,这对于克罗地亚的进一步发展至关重要。为改善克罗地亚整体旅游业发展政策提出了建议,特别侧重于迄今取得的成果的有效性以及该战略和总体政策的可持续实施,目的是在克罗地亚旅游业领域产生重大而又具体的发展影响旅游。
更新日期:2019-12-01
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