Abstract The goal of the article is to describe factors influencing purchases of organic food by consumers in a selected area of the Czech Republic. We have researched and analysed reference books and studies focused on the topic to fulfil the goals of the article. Data acquired during a questionnaire survey with selected consumers was used as primary data. The impact of different factors on the purchase of organic food was researched based on an effect of demographic indicators. Hypotheses were stated to study relations among variables, and we examined the statistical importance and correlation of particular hypotheses. We used another statistical method – a decision tree – to seek connections between the variables. The results show that purchases of organic food are influenced by the price, the taste, the sense of health and the content. The connection between the researched factors and demographic indicators is usually low and statistically insignificant.

中文翻译：

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影响有机食品购买的因素

摘要本文的目的是描述影响捷克共和国特定地区消费者购买有机食品的因素。我们已经研究和分析了针对该主题的参考书和研究，以实现本文的目标。在与选定的消费者进行的问卷调查中获取的数据被用作主要数据。基于人口统计指标的影响，研究了不同因素对购买有机食品的影响。假设用来研究变量之间的关系，并且我们检验了特定假设的统计重要性和相关性。我们使用另一种统计方法-决策树-寻找变量之间的联系。结果表明，购买有机食品受价格，口味，健康感和含量的影响。