The Purpose – The production of olive oil is one of the most important agricultural activities in Mediterranean countries. As such, and given the importance of wine and food tourism in recent years, there is a potential commitment to the development of olive tourism. Design – This paper aims to analyse the kind of the tourist for whom one of the reasons for travelling to a certain destination is to get to know the production of olive oil. Methodology – The methodology for conducting this research was based on fieldwork to learn about different aspects of tourists interested in learning about olive oil production. Approach – In this paper we present the results of fieldwork in Andalusia (Spain), the most important olive oil producing area in the world, to understand the relationship between olive oil and tourism. This paper also tries to create a profile of this kind of tourist. Findings – The results show the significant judgement that respondent tourists make of this agricultural activity, their satisfaction with the experience and also their relationship with rural activities and culture. Originality of the research – This paper is one of the first studies to be carried out in an important destination for olive tourism in Europe.

中文翻译：

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橄榄旅游消费者的探索性研究

目的–橄榄油的生产是地中海国家最重要的农业活动之一。因此，鉴于近年来葡萄酒和食品旅游业的重要性，对橄榄旅游业的发展有潜在的承诺。设计–本文旨在分析那种旅行者，他们前往某个目的地的原因之一就是要了解橄榄油的生产。方法论–进行这项研究的方法论是基于实地考察，以了解对学习橄榄油生产感兴趣的游客的不同方面。方法–本文介绍了在世界上最重要的橄榄油生产地区安达卢西亚（西班牙）进行的田野调查的结果，以了解橄榄油与旅游业之间的关系。本文还试图创建这种游客的概况。调查结果–结果表明，受访者对这种农业活动的判断力很高，他们对体验的满意度以及与乡村活动和文化的关系。研究的独创性–本文是在欧洲橄榄旅游的重要目的地进行的第一批研究之一。