Purpose – The theme of sustainability in museums has not been sufficiently explored in the international literature on cultural heritage management as well as few museums are already involved in programs to promote sustainable development. Considering this gap, the purpose of this study is twofold. Firstly, to provide a conceptual model applying the principles of sustainable development to the enhancement of cultural heritage and, secondly, to analyze the case of Marche Region. Design – After analysing the three dimensions of sustainability – environmental, social and economic – and their possible application to museum management, the research tested the theoretical assumptions through an exploratory qualitative/ quantitative survey. Methodology –The structured questionnaire was submitted to a sample of museums and consisted of a wide range of questions, primarily, although not exclusively, quantitative, which examined both museum management and sustainability orientation. Approach – The analysis focused on two different dimensions: the first aimed at understanding the perception of sustainability and the value of its components, the second aimed at investigating museums’ willingness and reasons to engage in concrete sustainability-oriented actions. Finding – The field research showed Marche Region’s museums have a full awareness of the benefits of sustainable management. However, the lack of a managerial approach to the museums’ development compromises their ability to transfer this orientation in operational policies. Originality of research – The paper provides a multidimensional model for measuring the level of museum sustainability, able to analyze cultural and behavioral components. This analysis identifies possible areas of intervention for regional policies aimed at improving sustainability orientation of museums.

中文翻译：

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博物馆的可持续管理：意大利的视角

目的–关于文化遗产管理的国际文献尚未充分探讨博物馆的可持续性主题，而且很少有博物馆参与促进可持续发展的计划。考虑到这一差距，本研究的目的是双重的。首先，提供一种概念模型，将可持续发展的原则应用到文化遗产的增强中；其次，分析马尔凯地区的情况。设计–在分析了可持续性的三个方面–环境，社会和经济–并将其应用于博物馆管理之后，该研究通过探索性的定性/定量调查测试了理论假设。方法论–结构化的调查问卷已提交给博物馆样本，其中包括一系列问题，主要但不是唯一地是定量的问题，这些问题同时检查了博物馆的管理和可持续发展方向。方法–分析着眼于两个不同方面：第一个旨在了解对可持续性的认识及其组成部分的价值，第二个旨在调查博物馆参与以可持续性为导向的具体行动的意愿和理由。发现–现场研究表明，马尔凯地区的博物馆对可持续管理的好处有充分的认识。但是，缺乏对博物馆发展的管理方法会损害其在运营政策中转移这种方向的能力。研究的独创性–本文提供了一个用于衡量博物馆可持续性水平的多维模型，能够分析文化和行为成分。该分析确定了旨在改善博物馆可持续发展方向的区域政策的可能干预领域。