The purpose of this article is to examine the contemporary developments of the global digital trends and investigate the most perspective digital technologies crucial for international companies. The relevance of foresight methodology application is justified. The paper’s focus is on future trends of digital technologies by providing a brief literature review in the fields of digital technologies and relevant marketing resources. Key assumptions, expectations and uncertainties about the future are re-evaluated. It is justified that long-term thinking is crucial to frame future strategies not only for governments and citizens but also for both small and international companies. Three global trends within the field of digital technologies are investigated: artificial intelligence, block chain and big data. The marketing resources which are currently arising and developing with the highest potential of dominating and revolutionizing the future of marketing are described: internet of things, social media, virtual and augmented reality. The author used the example of augmented reality expansion and development as one of the most promising global trends. Survey methodology was applied to evaluate the potential of augmented reality (AR) application using one of the most promising international industry adopters: the tourism industry. The AR mobile apps generated $ 2 billion in revenue as of the end of 2016 and according to the investigations the AR market could grow to $120 billion by 2020. The research results have shown that 84% to 100% of generation Y & Z consumers, whose consumption patterns would shape future demand, see clear benefits in using augmented reality applications in tourism industry.

中文翻译：

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展望全球数字趋势

本文的目的是研究全球数字趋势的当代发展，并研究对国际公司至关重要的最具远见的数字技术。预见性方法学应用的相关性是合理的。本文通过提供有关数字技术和相关营销资源领域的简短文献综述，着眼于数字技术的未来趋势。对未来的主要假设，期望和不确定性进行了重新评估。有道理的是，长期思考对制定未来战略至关重要，不仅对政府和公民，而且对小型和国际公司都如此。研究了数字技术领域的三个全球趋势：人工智能，区块链和大数据。描述了目前正在产生和发展的，具有主导和革新营销未来潜力的最大潜力的营销资源：物联网，社交媒体，虚拟现实和增强现实。作者以增强现实的扩展和发展为例，将其作为最有前途的全球趋势之一。利用最有前途的国际行业采用者之一：旅游业，使用调查方法来评估增强现实（AR）应用的潜力。截至2016年底，AR移动应用产生了20亿美元的收入，根据调查，到2020年，AR市场可能增长到1200亿美元。研究结果表明，Y＆Z一代消费者中有84％至100％他们的消费方式会影响未来的需求，