当前位置: X-MOL 学术Strategic Management › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Green innovations in the tourism sector
Strategic Management Pub Date : 2018-01-01 , DOI: 10.5937/straman1801036g
Zvjezdana Gavrilović , Mirjana Maksimović

Knowing that the tourism sector is able to generate significant social, economic and cultural benefits and development, looking for novel ways to improve this sector is more than justified. The tourism industry has not been immune to evolving advancements in Information and Communication Technologies (ICTs). Novel technology solutions and approaches have potential to significantly revolutionize this sector, making the vision of smart tourism omnipresent. Going further by investing in the greening of the tourism sector, sustainable, smart and green tourism will soon become reality. Protected environment and preserved cultural heritage and natural assets through the reduced usage of energy and reduced hazardous pollutants will consequently lead to economically, socially and environmentally sustainable tourism sector. These three components, green building, green energy and green waste are at the same time parts of the green management concept. Hence, to realize a vision of successful green tourism, it is essential to perform adequate green management implementations, including certain marketing efforts, namely green marketing. This paper presents an analysis of various greening processes of tourism sector with the help of ICTs and highlights the importance of green management and green marketing in achieving smart, green and sustainable tourism sector.

中文翻译:

旅游业的绿色创新

知道旅游业能够产生重大的社会,经济和文化利益及发展,因此寻找改善该业的新颖方法是合理的。旅游业不能幸免于信息和通信技术(ICT)不断发展的进步。新颖的技术解决方案和方法有可能极大地改变该行业,从而使智能旅游的愿景无处不在。通过对旅游业的绿化进行投资,可持续,明智和绿色的旅游业将很快成为现实。通过减少能源使用和减少有害污染物,保护环境,保护文化遗产和自然资产将因此导致经济,社会和环境可持续的旅游业。这三个组成部分 绿色建筑,绿色能源和绿色废物同时是绿色管理理念的组成部分。因此,为了实现成功的绿色旅游的愿景,必须执行适当的绿色管理实施,包括某些营销工作,即绿色营销。本文在信息通信技术的帮助下,对旅游业的各种绿化过程进行了分析,并着重强调了绿色管理和绿色营销对实现智能,绿色和可持续旅游业的重要性。
更新日期:2018-01-01
down
wechat
bug