The concept of strategic communication is actual in all spheres of contemporary social and business life. The paper analyzes the concept, structure, and forms of strategic communication based on a wide base of scientific and professional literature. Paper consider correlation between strategic communication, integrated business communication, and corporate communications. A particular overview is devoted to corporative political activities as part of strategic communication. In the closing section of the work, a model of planning and implementation of corporate political activities based on the STAP model of the lobbying strategy with the development of individual communication tactics is presented. The basis of the communication matrix for different groups of the public are proposed through various tactics applicable in the framework of corporative political activities. Overall contributes to defining the notion of strategic communication as well as to the place and role of corporate political activities as a special form of strategic communication.

中文翻译：

---

通过公司政治活动实施的战略沟通概念：建议的战略建模

战略沟通的概念在当代社会和商业生活的所有领域中都是现实的。本文在广泛的科学和专业文献基础上分析了战略沟通的概念，结构和形式。本文考虑了战略沟通，集成业务沟通和公司沟通之间的关联。作为战略沟通的一部分，特别概述了公司政治活动。在工作的最后部分，提出了一种基于游说战略的STAP模型以及个人交流策略的发展来规划和实施公司政治活动的模型。通过适用于公司政治活动框架的各种策略，提出了针对不同人群的沟通矩阵的基础。总体有助于定义战略传播的概念，并有助于企业政治活动作为战略传播的一种特殊形式的地位和作用。