One of the major challenges for policymakers in Serbia is to improve the competitiveness of the Serbian economy. Universally applicable solution to this problem does not exist, but there are certain segments which can be a significant driver of improving the effectiveness and productivity of the economy by implementing diverse possibilities offered by the digital economy. A critical factor in the development of digital economy is the sector of information and communication technology (ICT), which has the potential to extremely improve the competitiveness of Serbia and start production towards modern business processes, but also contribute to a notable synergistic effect in terms of the competitiveness of micro-enterprises. Accordingly, the aim of this paper is to highlight the importance of information and communication technologies (ICT) as a factor for competitiveness and development of the digital economy, to analyze the application of ICT in the economy of Serbia, to highlight the benefits of development and acceptance of new solutions in the field of ICT, to create recommendations that would contribute to improving the business environment in the ICT field, and consequently of the digital economy as a whole.

中文翻译：

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塞尔维亚竞争力的驱动因素：数字经济与ICT

塞尔维亚决策者面临的主要挑战之一是提高塞尔维亚经济的竞争力。尚不存在普遍适用的解决方案，但是某些部分可以通过实施数字经济提供的各种可能性来显着推动提高经济的有效性和生产率。数字经济发展的一个关键因素是信息和通信技术（ICT）领域，它有可能极大地提高塞尔维亚的竞争力并开始向现代商业流程迈进，但也将产生显着的协同效应。微型企业的竞争力。因此，