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Hybrids by choice or by chance: Applying hybrid spectrum typology in Croatian tourism
Strategic Management ( IF 2.0 ) Pub Date : 2018-01-01 , DOI: 10.5937/straman1804003d
Jelena Badurina-Đurkin , Marko Perić , Jelena Šebrek-Kljaić

This paper analyses the concepts of hybridity and hybrid spectrum organizations as important phenomena in the modern world. To improve the understanding of this concept, main characteristics of hybrid organizations are listed and discussed, with emphasis on typology of the hybrid spectrum. In order not to stop at a mere theoretical review, the purpose of this paper is to analyze specific characteristics of organizational hybrids in the field of tourism and to discuss the influence of some external environmental determinants (e.g. level of tourism development and the context of national legislation) on the motivation and mission of hybrid organizations. Croatia has been chosen as a study area, being one of the most popular tourist destinations in Europe, as well as an example of an economy that is heavily dependent on tourism. The results of the discussion provide arguments in favor of adopting a hybrid approach for sustainable tourism development.The selected examples from Croatia underline the necessity of introducing more sustainable business models in this financially lucrative sector, but also emphasize the key role of specific contextual circumstances in forming and developing hybrid organizations.

中文翻译:

通过选择还是偶然的方式实现混合动力:在克罗地亚旅游业中应用混合频谱类型学

本文分析了杂种和杂种频谱组织的概念,这些概念是现代世界中的重要现象。为了增进对这一概念的理解,列出并讨论了混合组织的主要特征,重点是混合谱的类型。为了不仅仅停留在理论上的回顾,本文的目的是分析旅游业领域组织混杂的具体特征,并讨论一些外部环境决定因素的影响(例如旅游业发展水平和国家背景)。立法)。克罗地亚已被选为学习区域,是欧洲最受欢迎的旅游目的地之一,也是经济严重依赖旅游业的一个例子。
更新日期:2018-01-01
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