The digital revolution places the imperative of accepting the fact that all spheres of business must be modernized. As the core of all functions in the company changes, the marketing function changes. The marketing mix of companies is changing in terms of using digital technologies to implement marketing strategies. In addition to innovation in the domain of creating products, price construction and distribution channels, promotion is also being innovated. Communication of product offers to customers requires a modern approach that will be compatible with the turbulent time in which business is currently taking place. Consumers are turning more and more to modern technologies, and the increasingly popular digital media is the way to reach a modern consumer. In this sense, alongside traditional promotion, the company uses digital promotion as a way of its overall performance in promoting its offer. Among other things, the use of digital promotion channels depends on the size of the company. The subject of paper is the usage of digital promotion in small enterprises in the Brčko District of Bosnia and Herzegovina. The aim of the paper is to examine participation and significance of digital promotion in the overall promotion of small enterprises of the Brčko District of Bosnia and Herzegovina and to determine the degree of usefulness and satisfaction based on the use of digital promotion by the mentioned enterprises.

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参与小企业的促销组合的数字促销

数字革命势在必行，必须接受所有业务领域都必须现代化的事实。随着公司所有职能的核心发生变化，营销职能也会发生变化。在使用数字技术实施营销策略方面，公司的营销组合正在发生变化。除了在创造产品，价格构建和分销渠道方面的创新外，促销活动也在创新中。与客户沟通产品报价需要一种现代化的方法，该方法应与当前开展业务的动荡时期相适应。消费者越来越多地转向现代技术，越来越流行的数字媒体是吸引现代消费者的方式。从这个意义上讲，除了传统的促销活动，该公司使用数字促销作为其整体绩效来推广其报价的一种方式。除其他外，数字促销渠道的使用取决于公司的规模。本文的主题是在波斯尼亚和黑塞哥维那的布尔奇科区的小型企业中使用数字促销。本文的目的是检验数字促销在波斯尼亚和黑塞哥维那布尔奇科区小企业整体促销中的参与和意义，并根据上述企业对数字促销的使用来确定有用性和满意度。本文的主题是在波斯尼亚和黑塞哥维那的布尔奇科区的小型企业中使用数字促销。本文的目的是研究数字促销在波斯尼亚和黑塞哥维那布尔奇科区小企业整体促销中的参与和意义，并根据上述企业对数字促销的使用来确定有用性和满意度。本文的主题是在波斯尼亚和黑塞哥维那的布尔奇科区的小型企业中使用数字促销。本文的目的是检验数字促销在波斯尼亚和黑塞哥维那布尔奇科区小企业整体促销中的参与和意义，并根据上述企业对数字促销的使用来确定有用性和满意度。