The purpose of the research was to evaluate the competitive strategies of the two big companies in Pakistan. To achieve this aim, the two competing companies in the ice cream sector were evaluated that include Unilever Pakistan and Engro for their brands Magnum and Omore respectively. The primary research was conducted using a questionnaire survey as the research instrument. The instrument was evaluated for its reliability and then the research was conducted with 100 consumers. The findings were relevant to the literature discussed in the research that the product is differentiated by adding value to add. Additionally, it was also found that to create value it is not limited to add value through quality, but it can also be differentiated by adding features into the product to add value. Nevertheless, the findings from the study revealed that the consumers in Pakistan prefer the differentiated product. Particularly, the consumers preferred Magnum ice cream over Cornetto and Omore because it was rich in taste and quality. Although, consumers also regarded it as expensive but they also responded to a survey that it offers value for the price. Notably, the consumers were also found preferring a low-cost product which indicates that in Pakistan the competitive strategy that is successful is differentiation and that Unilever Pakistan capitalizes with differentiation through Magnum and also serves lowcost markets and competes with OMORE brand. The recommendations were proposed for further research.

中文翻译：

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分析大公司相互竞争的差异化战略

研究的目的是评估巴基斯坦两家大公司的竞争策略。为了实现这一目标，对冰淇淋行业的两家竞争公司进行了评估，其中包括联合利华巴基斯坦公司和恩格罗公司分别为其品牌Magnum和Omore。最初的研究是使用问卷调查作为研究工具进行的。对仪器的可靠性进行了评估，然后与100个消费者进行了研究。这些发现与研究中讨论的文献有关，即通过增加附加值来区分产品。此外，还发现，创造价值不仅限于通过质量增加价值，还可以通过在产品中添加功能以增加价值来区分价值。不过，研究发现，巴基斯坦的消费者更喜欢差异化产品。尤其是，消费者喜欢玛格南（Magnum）冰淇淋，而不是Cornetto和Omore，因为它的口味和质量都很高。虽然，消费者也认为它很贵，但是他们也回应了一项调查，认为它物有所值。值得注意的是，还发现消费者更喜欢低成本产品，这表明在巴基斯坦成功的竞争策略是差异化，而联合利华巴基斯坦通过万能（Magnum）利用差异化资本，也服务于低成本市场并与OMORE品牌竞争。这些建议被提出以供进一步研究。与Cornetto和Omore相比，消费者更喜欢Magnum冰淇淋，因为它具有丰富的口味和品质。虽然，消费者也认为它很贵，但是他们也回应了一项调查，认为它物有所值。值得注意的是，还发现消费者更喜欢低成本产品，这表明在巴基斯坦成功的竞争策略是差异化，而联合利华巴基斯坦通过万能（Magnum）利用差异化资本，也服务于低成本市场并与OMORE品牌竞争。这些建议被提出以供进一步研究。与Cornetto和Omore相比，消费者更喜欢Magnum冰淇淋，因为它具有丰富的口味和品质。虽然，消费者也认为它很贵，但是他们也回应了一项调查，认为它物有所值。值得注意的是，还发现消费者更喜欢低成本产品，这表明在巴基斯坦成功的竞争策略是差异化，而联合利华巴基斯坦通过万能（Magnum）利用差异化资本，也服务于低成本市场并与OMORE品牌竞争。这些建议被提出以供进一步研究。他们还发现消费者更喜欢低成本产品，这表明在巴基斯坦成功的竞争策略是差异化，联合利华巴基斯坦通过万能（Magnum）利用差异化资本，还服务于低成本市场并与OMORE品牌竞争。这些建议被提出以供进一步研究。他们还发现消费者更喜欢低成本产品，这表明在巴基斯坦成功的竞争策略是差异化，联合利华巴基斯坦通过万能（Magnum）利用差异化资本，还服务于低成本市场并与OMORE品牌竞争。这些建议被提出以供进一步研究。