ABSTRACT Tabling events and pop-up museums are common informal education experiences where institutions set up temporary displays in association with a specific theme. These events typically aim to engage large audiences in a short period of time. Within these informal education settings, participation is voluntary, which implies that visitors are at least curious about the content but are unlikely to participate in a lengthy formal evaluation. As such, we conducted an evaluation of a novel instrument designed to characterize audiences when interaction times are brief. The instrument is referred to as an Audience Matrix Tool (AMT) and operates as a platform for quickly recording visitor information. The AMT was implemented at four Florida Museum of Natural History pop-up events and two Raymond Alf Museum pop-up events to assess usability and adaptability. This exploratory study does not propose the AMT as a validated instrument, but rather introduces it as a potentially versatile tool for informal education settings.

中文翻译：

---

一种用于在非正式教育环境中表征受众的新型评估工具

摘要 桌椅活动和弹出式博物馆是常见的非正式教育体验，机构在其中设置与特定主题相关的临时展示。这些活动通常旨在在短时间内吸引大量观众。在这些非正式教育环境中，参与是自愿的，这意味着访问者至少对内容感到好奇，但不太可能参与冗长的正式评估。因此，我们对一种新颖的工具进行了评估，该工具旨在在互动时间很短时表征受众。该工具被称为受众矩阵工具 (AMT)，作为快速记录访客信息的平台运行。AMT 在四次佛罗里达自然历史博物馆快闪活动和两个雷蒙德阿尔夫博物馆快闪活动中实施，以评估可用性和适应性。这项探索性研究并未建议将 AMT 作为一种经过验证的工具，而是将其作为一种适用于非正式教育环境的潜在通用工具进行介绍。