ABSTRACT Since 2011, the Peruvian national branding scheme – Marca Perú, or ‘PeruTM’ – has oriented development projects that cultivate a thriving entrepreneurship rooted in ethnoracial difference throughout the country. In Andean Peru’s Colca Valley, project staff announce these interventions in dramatic public events where rural villagers are revealed as newly minted indigenous entrepreneurs. This article offers a close reading of three tableaus in which neoliberal development projects display their success at cultivating inclusive indigenous entrepreneurship: a visit from Peru’s tourism minister; an indigenous business pitch competition; and a microfinance bank’s traditionally adorned parade float. Through public dramas in which rural villagers are exposed as newly neoliberal ethnoracial subjects, I argue, development projects discursively enact their investments as successful, while facilitating the state’s abandonment of the region as a salutary hand-off of responsibility. However, villagers required to perform in these dramas resisted that departure; I argue that their resistance sought to entangle neoliberal programs in decidedly non-neoliberal obligations. Villagers worked to resist state ‘forgetting’ by engaging a variation on James Scott’s ‘hidden transcripts’ that I call ‘hidden enactments,’ or subtle tactical moves including the use of traditional adornments, abundant gift-giving, and overly enthusiastic participation that obligated development project staff to reciprocate.

中文翻译：

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隐藏的宝藏：马卡·佩鲁（PeruTM）和安第斯山脉新自由主义本土的重新编码

摘要自2011年以来，秘鲁的国家品牌计划（MarcaPerú，或“ PeruTM”）着眼于发展项目，该计划培育了植根于全国种族差异的蓬勃创业精神。在安第斯秘鲁的科尔卡山谷，项目人员在戏剧性的公共活动中宣布了这些干预措施，其中农村村民被视为新造的土著企业家。本文仔细研究了三个方面，新自由主义发展项目在这三个方面展示了它们在培养包容性土著企业家精神方面的成功：秘鲁旅游部长的来访；本地商业推销比赛；小额信贷银行的传统装饰彩车。我通过公共戏剧将农村村民暴露为新自由主义的种族主体，我认为，开发项目以谨慎的方式将其投资成功实施，同时促进该州放弃该地区作为责任的有益交接。但是，要求参加这些戏剧表演的村民抵制了这种离开。我认为，他们的抵制试图使新自由主义计划陷入绝对的非自由义务。村民们通过对詹姆斯·斯科特（James Scott）的“隐性笔录”（我称之为“隐性法令”）或微妙的战术动作（包括使用传统装饰，大量送礼和过度热情参与）进行了抵制，以抵制国家的“遗忘”项目人员来回。需要在这些戏剧中表演的村民抵制了离开。我认为，他们的抵制试图使新自由主义计划陷入绝对的非自由义务。村民们通过对詹姆斯·斯科特（James Scott）的“隐性笔录”（我称之为“隐性法令”）或微妙的战术动作（包括使用传统装饰，大量送礼和过度热情参与）进行了抵制，以抵制国家的“遗忘”项目人员来回。需要在这些戏剧中表演的村民抵制了离开。我认为，他们的抵制试图使新自由主义计划陷入绝对的非自由义务。村民们通过对詹姆斯·斯科特（James Scott）的“隐藏笔录”（我称之为“隐藏成文法”）或微妙的战术动作（包括使用传统装饰，大量送礼和过度热情参与）进行了抵制，以抵制国家的“遗忘”项目人员来回。