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Protecting Europe’s content production from US giants
Journal of Media Law Pub Date : 2018-07-03 , DOI: 10.1080/17577632.2019.1579296
Sally Broughton Micova 1 , Felix Hempel 2 , Sabine Jacques 2
Affiliation  

ABSTRACT This article investigates and compares the changes to both the Audiovisual Media Services Directive and the Copyright Directive, through which European Union policymakers have sought to protect European content producers, mainly in the face of competition from US-based platforms. Contributing to debates about platform and content regulation, we examine the approaches taken with these two legislative changes and assess the potential for success of the most recent efforts. Ultimately, we argue that if revised as proposed the Copyright Directive runs the risk of further adding to the imbalance of power between press publishers and online platforms, and that the level playing field approach taken in the AVSMD revision is more likely to be at least somewhat effective in addressing that imbalance.

中文翻译:

保护欧洲内容免受美国巨头的攻击

摘要本文研究并比较了视听媒体服务指令和版权指令的变化,欧盟政策制定者试图通过这些变化来保护欧洲内容生产商,主要是面对来自美国平台的竞争。在讨论有关平台和内容监管的辩论时,我们研究了这两项立法变更所采取的方法,并评估了最新努力的成功潜力。最终,我们认为,如果按建议进行修订,则版权指令可能会进一步加剧新闻出版商和在线平台之间的权力不平衡,并且AVSMD修订版采用的公平竞争环境至少可能会有效解决这种不平衡。
更新日期:2018-07-03
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