ABSTRACT

This paper argues the AVMSD attaches cooperative responsibility to platforms’ organisational control. Firstly, it explores how the new concept of organisational control differs from the editorial control that has traditionally been central to media law, in particular concerning the greater involvement of other stakeholders active on platforms. Secondly, it analyses the measures the AVMSD requires platforms to take with regard to content on their service in light of their organisational control. Finally, it shows how the AVMSD not only requires platforms to assume responsibility for actions under their direct control, but also to enable users and uploaders to exercise their inherent influence differently. The AVMSD consequently moves away from centralised, and towards cooperative responsibility for platforms. The paper concludes by evaluating the choices the AVMSD makes (and fails to make) in the operationalisation of this new responsibility model.

摘要

本文认为，AVMSD对平台的组织控制负有合作责任。首先，它探讨了组织控制的新概念与传统上对媒体法至关重要的编辑控制有何不同，特别是涉及活跃在平台上的其他利益相关者的更大参与。其次，分析了AVMSD根据平台的组织控制要求平台针对其服务内容采取的措施。最后，它显示了AVMSD如何不仅要求平台承担直接控制下的行为的责任，而且还使用户和上传者能够不同地行使其固有影响力。因此，AVMSD从集中化转变为对平台的合作责任。