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Platform Competition in the Video Game Console Industry: Impacts of Software Quality and Exclusivity on Market Share
Journal of Media Economics Pub Date : 2017-07-03 , DOI: 10.1080/08997764.2018.1449750
Haeyop Song 1 , Jaemin Jung 2 , Daegon Cho 2
Affiliation  

ABSTRACT This study examines impacts of the complementary products on platform competition, in the context of video game consoles. Using 10-year panel data, the results demonstrate that high-quality software has a disproportionately significant effect on hardware demand. The high-quality exclusive software is an important factor affecting consumers’ utility, and it tends to be developed in hardware manufacturers’ vertically integrated subsidiaries. In addition, this study also identifies that high-quality multi-homing software plays a role in platform growth in a platform’s later stage.

中文翻译:

电子游戏机行业的平台竞争:软件质量和独占性对市场份额的影响

摘要 本研究在视频游戏机的背景下研究了互补产品对平台竞争的影响。使用 10 年的面板数据,结果表明高质量的软件对硬件需求具有不成比例的显着影响。高质量的独家软件是影响消费者效用的重要因素,它往往在硬件制造商的垂直整合子公司中开发。此外,本研究还确定了高质量的多宿主软件在平台后期的平台增长中发挥了作用。
更新日期:2017-07-03
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