ABSTRACT The television market can be one of the most dynamic industries if country-specific regulations allow for private competitors to enter the market. The entry of competition changes the market from monopolistic to oligopolistic, which has positive performance implications for the industry. Our research analyzes the development of the Croatian TV market from the monopolistic stage to the current oligopolistic stage. Econometric models in this article aim to estimate the current trend of market concentration and its future potential. The authors’ research focusing on the industry from a market concentration perspective provides guidance for the practitioner in regard to profitable investment opportunities. They also illustrate for other transitional economies that to move toward a “free” society, media must be free from government control which will evolve rapidly once privatized.

中文翻译：

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媒体控制：转型经济体私有化的案例

摘要 如果国家特定的法规允许私人竞争者进入市场，那么电视市场可能是最具活力的行业之一。竞争的进入将市场从垄断转变为寡头垄断，这对行业具有积极的绩效影响。我们的研究分析了克罗地亚电视市场从垄断阶段到目前的寡头垄断阶段的发展。本文中的计量经济学模型旨在估计市场集中度的当前趋势及其未来潜力。作者从市场集中度的角度关注该行业的研究为从业者提供了有关有利可图的投资机会的指导。他们还向其他转型经济体说明，要向“自由”社会迈进，