Rapid developments in technology as well as permanent changes in audience behaviour and media consumption have led to accelerating change, continuous transformation and disruption of business models for the media industries. Incessant, but often unpredictable change has become the new normal in managing media organisations. Obviously, these developments have profound effects on management strategies and industry development which are addressed and reflected in scholarly research. Intriguingly however, two separate academic factions approach the phenomena differently and also with distinctive objectives in mind: media management scholars focus on empirical research into media industries and their organisations, while scholars in strategic management use media as applications for theory development. The two research strands are outlined through the following literature synopsis.

中文翻译：

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客座编辑介绍：交叉路口的战略媒体管理

技术的飞速发展，以及观众行为和媒体消费的永久变化，导致媒体行业的变化加速，持续转型和商业模式中断。不断但往往不可预测的变化已成为管理媒体组织的新常态。显然，这些发展对管理策略和行业发展产生了深远的影响，这在学术研究中得到了解决和反映。然而，有趣的是，两个独立的学术派别以不同的方式对待这一现象，并怀有鲜明的目标：媒体管理学者专注于对媒体行业及其组织的实证研究，而战略管理学者则将媒体用作理论发展的应用。