ABSTRACT

Faced with competition from electronic communications, ICT and social media firms, and confronted with multi-sided platforms occupying numerous gatekeeping positions, media firms have to rely on others to create value. Competing means collaborating and supporting others to innovate and create joint value. Taking these changes into account, the use of “ecosystem”, in addition to allied concepts such as platform, became more prominent. Ecosystems allow actors to create value that none of them is able to do on their own. This article explains why the concept of media ecosystem can be useful in media management research and in practice and defines and operationalises the concept in a model that can be used for empirical research and in practice.

摘要

面对电子通信，ICT和社交媒体公司的竞争，面对占据着众多守门职位的多面平台，媒体公司必须依靠其他公司来创造价值。竞争意味着合作和支持他人，以创新和创造共同价值。考虑到这些变化，除了诸如平台之类的相关概念外，“生态系统”的使用也变得更加突出。生态系统使行动者能够创造他们没有能力独自创造的价值。本文解释了为什么媒体生态系统的概念可以在媒体管理研究和实践中有用，并以可用于实证研究和实践的模型来定义和操作该概念。