Journal of Media Business Studies ( IF 0.6 ) Pub Date : 2020-03-19 , DOI: 10.1080/16522354.2020.1739365 Amy Sindik 1 , Heather Polinsky 1
ABSTRACT
This study explores the impact the first reverse incentive spectrum auction in the United States had on the broadcast industry. The reverse incentive auction is considered the first failed spectrum auction because it did not live up to profit or participation expectations. This study examines various economic and political factors that possibly contributed to the auction disappointment, including the asymmetric information between the broadcast industry and Federal Communications Commission (FCC) and the broadcast industry’s waning influence over the FCC. These issues are explored through a mixed-methods study consisting of a quantitative auction data set and interviews with broadcast professionals.
中文翻译:
联邦通信委员会反向激励频谱拍卖:结果和对广播行业的影响
摘要
这项研究探讨了美国第一次反向激励频谱拍卖对广播业的影响。反向激励拍卖被认为是第一次失败的频谱拍卖,因为它没有达到利润或参与期望。这项研究考察了可能导致拍卖失望的各种经济和政治因素,包括广播业与联邦通信委员会(FCC)之间的信息不对称以及广播业对FCC的影响逐渐减弱。通过混合方法研究(包括定量拍卖数据集和对广播专业人士的采访)探索了这些问题。