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Regulatory focus and choice: The impact of control perceptions on advertising effectiveness
Journal of Marketing Communications Pub Date : 2019-10-02 , DOI: 10.1080/13527266.2019.1671477 Naa Amponsah Dodoo 1 , Linwan Wu 2
Journal of Marketing Communications Pub Date : 2019-10-02 , DOI: 10.1080/13527266.2019.1671477 Naa Amponsah Dodoo 1 , Linwan Wu 2
Affiliation
ABSTRACTConsumers experience different degrees of control in their daily lives. However, control perceptions have not attracted the necessary attention in advertising research. Across two experimen...
中文翻译：
监管重点和选择：控制观念对广告效果的影响
摘要消费者在日常生活中会受到不同程度的控制。但是，控制感知尚未引起广告研究的必要关注。经历了两次实验...
更新日期：2019-10-02
中文翻译：
监管重点和选择：控制观念对广告效果的影响
摘要消费者在日常生活中会受到不同程度的控制。但是，控制感知尚未引起广告研究的必要关注。经历了两次实验...
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