Abstract Since retail’s earliest development in America, the “personal touch” and customer satisfaction have emerged as recurring themes in retail research. Aproned salespeople in the general store helped shoppers from behind counters and this type of service encounter set a precedent for the “relationship marketing” still valued in the Internet marketplace. After a brief glimpse at general retail history, a literature review of related research is provided to examine consumer engagement, general online shopping behaviors, and the overall online shopping experience. A survey instrument with these research results in mind was created and cross-referenced to the journal articles cited. A comparison of survey results to related past research was performed, followed by an analysis of the correlation between survey results and past findings. Finally, conclusions were drawn about how retail shopping websites could leverage these data to improve the acquisition and retention of the nation’s largest contingent of online purchasers, the millennial generation.

中文翻译：

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零售网站设计蓝图：吸引和留住千禧一代在线购物者

摘要自美国零售业最早发展以来，“个人风格”和客户满意度已成为零售研究中反复出现的主题。杂货店中围裙的销售人员从柜台后面帮助购物者，这种服务的遭遇为“关系营销”树立了先例，“关系营销”仍然在互联网市场上很有价值。在简要浏览了一般零售历史之后，提供了有关研究的文献综述，以检查消费者的参与度，一般的在线购物行为以及总体在线购物体验。考虑到这些研究结果的调查工具被创建并交叉引用引用的期刊文章。将调查结果与相关的过去研究进行了比较，然后对调查结果与过去的发现之间的相关性进行了分析。最后，