Abstract This research investigates the impact of service convenience dimensions (access, transaction, decision, benefit, and post-benefit convenience) on consumers’ behavioral intention and the mediating effect of consumer satisfaction in e-retailing in India. A survey was conducted, and responses collected from 351 participants who had e-retailing experience. Using multiple regression, the study reveals that decision, transaction, benefit, and post-benefit convenience influence consumers’ behavioral intention. The results of mediated regression process suggest that consumer satisfaction partially mediates the association between decision and post-benefit convenience and behavioral intention. However, the association between transaction and behavioral intention is fully mediated by consumer satisfaction. The study does not find any mediation effect of consumer satisfaction for access and benefit convenience dimensions. Results provide important insights to e-retailers about the impact of convenience dimensions on consumer satisfaction and behavioral intention. E-retailers need to improve their level of customer-perceived service quality to ensure service convenience to their consumers.

中文翻译：

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研究电子零售便利性维度对行为意图的影响：满意度的中介作用

摘要这项研究调查了服务便利性维度（访问，交易，决策，收益和后收益便利性）对印度电子零售中消费者的行为意图和消费者满意度的中介作用的影响。进行了一项调查，并从351位具有电子零售经验的参与者那里收集了答复。通过多元回归，该研究揭示了决策，交易，利益和后收益便利性会影响消费者的行为意图。中介回归过程的结果表明，消费者满意度部分地介导了决策与收益后便利性和行为意图之间的关联。但是，交易与行为意图之间的关联完全由消费者满意度来介导。该研究未发现消费者满意度对于获取和受益便利性维度的任何中介作用。结果为电子零售商提供了有关便利性维度对消费者满意度和行为意图的影响的重要见解。电子零售商需要提高其客户感知的服务质量水平，以确保为消费者提供便利的服务。