Abstract Online product information (OPI), which is a combination of vendor-supplied product information (VSPI) and online reviews, has become of intense interest to business organizations in their attempt to understand the various ways in which OPI influences consumers. Based on the stimulus-organism-response (SOR) model, this study examined the relationship between mental evaluations of OPI (cognitive and affective evaluations) and the adoption of OPI for both search and experience products. This study used an experimental, custom-designed Web forum built specifically to collect data on how participants evaluated and adopted OPI relating to the purchase of cameras and books. Hypothesis testing was performed using PLS on data collected from 255 participants. Results showed that OPI adoption of information on search products was different from OPI adoption of information on experience products. Both cognitive and affective evaluations affected VSPI adoption, but only cognitive evaluations affected online review adoption. Additionally, VSPI adoption affected online review adoption. Theoretical and practical implications are discussed in the final section.

中文翻译：

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在线产品信息的采用：认知和情感评价

摘要在线产品信息（OPI）是供应商提供的产品信息（VSPI）和在线评论的结合，已经引起商业组织的极大兴趣，他们试图了解OPI影响消费者的各种方式。基于刺激生物反应模型，研究了OPI的心理评估（认知和情感评估）与OPI在搜索和体验产品中的采用之间的关系。这项研究使用了一个实验性的，定制设计的Web论坛，该论坛专门用于收集有关参与者如何评估和采用与购买相机和书籍有关的OPI的数据。假设检验是使用PLS对255个参与者收集的数据进行的。结果表明，OPI对搜索产品信息的采用与OPI对体验产品信息的采用不同。认知评估和情感评估都影响VSPI的采用，但是只有认知评估影响在线评论的采用。此外，VSPI的采用影响了在线审核的采用。在最后一节中讨论了理论和实践意义。