Abstract The current study examines how the perception of negative consequences or risks interacts with hedonic and utilitarian values in predicting gamers’ continuance intention to play online games. We examine the proposed model by conducting an empirical study of the responses of two hundred and one (201) online gamers using structural equation modeling. From our results, hedonic value positively impacts the continuance intention to play online games, whereas utilitarian value does not significantly impact online gaming behavior. Furthermore, at higher perceived risk levels, hedonic value enhances the online game continuance intention whereas utilitarian value has insignificant effect. At low perceived risk levels, both hedonic and utilitarian values have significant effect on continuance intentions to play online games. The study discusses the theoretical contributions as well as practical implications of our findings.

中文翻译：

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了解继续玩在线游戏的意图：享乐价值，功利价值和感知风险的作用

摘要当前的研究检验了负面后果或风险的感知如何与享乐主义和功利主义价值观相互作用，从而预测游戏玩家继续玩网络游戏的意图。我们通过对使用结构方程模型的201个（201）在线游戏玩家的响应进行实证研究，研究了所提出的模型。从我们的结果来看，享乐价值对玩在线游戏的持续意愿产生积极影响，而功利价值并没有显着影响在线游戏行为。此外，在较高的感知风险水平下，享乐价值增强了在线游戏的持续意图，而功利价值却无足轻重。在较低的感知风险水平下，享乐价值和功利价值都对继续玩在线游戏的意图产生重大影响。