ABSTRACT Utilizing a political economic framework, this study investigates the development and expansion of independent media in Afghanistan, focusing on one of the largest private media companies in the country, Moby Group. The company's approach to producing media is tied to its complex location as a translocal/transnational media entity. The company serves a unique population and navigates complex relationships locally and globally (operating in an emerging democratic state negotiating neoliberal market imperatives). This paper argues American-backed development of state-independent media and the rise of private companies such as Moby Group are part of larger geopolitical practices that further U.S. interests and the neoliberal agenda globally.

中文翻译：

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赢得心智：对阿富汗独立媒体发展的批判性分析

摘要利用政治经济框架，本研究调查了阿富汗独立媒体的发展和扩展，重点是阿富汗最大的私人媒体公司之一Moby Group。该公司生产媒体的方法与其作为跨国/跨国媒体实体的复杂地理位置联系在一起。该公司为独特的人群提供服务，并在本地和全球范围内导航复杂的关系（在新兴民主国家开展业务，谈判新自由主义市场势在必行）。本文认为，美国支持的独立于国家的媒体的发展以及像Moby Group这样的私营公司的崛起是更大的地缘政治实践的一部分，这种实践促进了美国的利益和全球的新自由主义议程。